Newton Media - Real media insight
About the project
Newton Media is a leader in the media monitoring market. Thanks to their app, you get a complete overview of what's happening in the media and on social networks
Our task was to help with the redesign of their application.
Assignment & Scope of Work
NewtonOne - A new system with great potential
We knew that the client-side system had a whole host of amazing functionality and features that they were beating the competition on. The problem was the existing outdated system that couldn't handle many of the new features technically or UX-wise. Our primary goal was to successfully decommission this killer package of features on the background system. And therefore make it available to users through a clear and easy to use interface.
- Architecture
- Functional structure design
- UX analysis
- User research
- Wireframes
- Prototyping
- UX/UI Design
- Tvorba design systému
- Componentization
- A/B Testing
Challenge
With a lot of new functionality comes a lot of responsibility
For a project of this size, we were initially faced with the challenging task of putting together many complex functions into a user-friendly and easy-to-understand interface. We had to find a way to integrate all the features into one cohesive system and how to represent them visually in a way that would be easy to use for both existing and new clients using Newton media services.
- Smart search
- Monitoring of anomalies
- Alerting and Rules
- Mediabase
- Analyses and Reports
- Marketplace
- Reporting
Result
Robust system at a global level
The result of our collaboration was the creation of a clear application interface that allows easy accessibility and full use of all functions. We simplified some complex processes and improved navigation through the entire application. All of this led to streamlined media monitoring, smooth operability and an overall positive user experience.
- 6 months designing
- 300+ screens
- 1000+ components
- 100+ coffees drunk
