But what about it? Not being on social media today is like not having a menu at a restaurant.
Previously, an email newsletter worked quite effectively in communicating with your client or prospect. Similar to a flyer in the mailbox, all you had to do was create a graphically appealing message, describe the product, offer some sort of limited time offer and interest was taken care of.
However, as the popularity of newsletters has grown, so has the number of junk and spam messages, and the amount of mail that arrives in everyone's inbox today is really high. This has also deepened people's blindness to e-mail messages. Many e-mails today end up in spam, and when an e-mail is actually delivered, the person does not even read the message and leaves it unanswered.
The solution and a certain replacement for newsletters could be social networks. But they will make you pay to see the content. In the end, the cost of social media promotion is not insignificant and in some cases even plays a major cost on a company's balance sheet.
But what to do about it?
At Pixelmate, we noticed a few years ago that there are companies that have decided to solve this situation by building their own mobile app just for communicating with a client or potential customer.
A custom mobile app can serve a company as a communication channel, a tool for promotion, but also a service through which they can communicate vital information through notifications and various other features.
While the initial cost of developing a custom mobile app is quite high, the budgets that companies are able to save on social media promotion afterwards will amply compensate.
Want a specific example?
For Yves Rocher, we have developed a mobile app for the iOS and Android platform. Before the mobile app, they used to send promotional flyers to their clients' home addresses for really big money. Now they are in touch with their customer base online, they can provide personalised services and offers, and as a result it's incomparably cheaper than sending flyers.
Want to save money on your company's marketing costs? Consider investing in your own mobile app. Believe me, it will pay off handsomely. Contact us to discuss.
Previously, an email newsletter worked quite effectively in communicating with your client or prospect. Similar to a flyer in the mailbox, all you had to do was create a graphically appealing message, describe the product, offer some sort of limited time offer and interest was taken care of.
However, as the popularity of newsletters has grown, so has the number of junk and spam messages, and the amount of mail that arrives in everyone's inbox today is really high. This has also deepened people's blindness to e-mail messages. Many e-mails today end up in spam, and when an e-mail is actually delivered, the person does not even read the message and leaves it unanswered.
The solution and a certain replacement for newsletters could be social networks. But they will make you pay to see the content. In the end, the cost of social media promotion is not insignificant and in some cases even plays a major cost on a company's balance sheet.
But what to do about it?
At Pixelmate, we noticed a few years ago that there are companies that have decided to solve this situation by building their own mobile app just for communicating with a client or potential customer.
A custom mobile app can serve a company as a communication channel, a tool for promotion, but also a service through which they can communicate vital information through notifications and various other features.
While the initial cost of developing a custom mobile app is quite high, the budgets that companies are able to save on social media promotion afterwards will amply compensate.
Want a specific example?
For Yves Rocher, we have developed a mobile app for the iOS and Android platform. Before the mobile app, they used to send promotional flyers to their clients' home addresses for really big money. Now they are in touch with their customer base online, they can provide personalised services and offers, and as a result it's incomparably cheaper than sending flyers.
Want to save money on your company's marketing costs? Consider investing in your own mobile app. Believe me, it will pay off handsomely. Contact us to discuss.
