Today, we summarize a few key takeaways related to digital project marketing planning.
Tip One: Marketing and app development are linked
Often in practice, we observe that a mobile or web app founder tends to separate marketing and development into two distinct parts. Marketing is handled exclusively by the marketing agency, while development is handled by the development studio.
However, the best results come when the two roles are linked. Development should be influenced and driven largely by marketing and vice versa, marketing strategy should be inspired by development opportunities.
What do we mean by this? It's not rare that a development studio designs an app perfectly in terms of technology, but lacks the insight of a marketer, or better yet a business consultant, who might think - how do we reward users for referring friends? Why are we developing feature X if we don't have a confirmed demand for it? Why aren't we promoting this great feature in an app that the competition doesn't have?
Linking marketing and development can make an app an exceptionally successful project.
Tip two: At the start of the project, we recommend an MVP approach to marketing as well
When developing mobile and web apps, we often create what we call an MVP, or minimum viable project.
We strive to develop as efficiently as possible, considering each feature carefully and thinking about the construction of the project so that each feature has a practical use and proper appreciation. In short - we only run the core functionality that the project is about. We program the essential functionality after the launch. The advantage of this approach is to maximize efficiency, minimize costs and maximize speed to market. However, we rarely talk about the combination of MVP and marketing.
By addressing marketing strategy for our clients frequently, we have learned to apply the MVP approach to budget planning and strategy in marketing digital solutions.
What does this mean in practice? We think carefully about every marketing budget. We consider options to see if we can make a bigger marketing intervention for less money. We design the apps themselves to have a workable business model, sharing mechanisms and work with the long-term sustainability of the user.
Tip Three: Even seemingly old and "not sexy enough" approaches to marketing can work
Do you find SEO optimization outdated and dysfunctional? Quite the opposite! In an age where social media is hot, there's nothing better than being highly searchable, ideally at zero cost.
We know projects where email marketing works perfectly. It's about finding conversion paths, not just cool state-of-the-art solutions.
Tip four: Think with your head and through the eyes of the customer
It may seem like a hackneyed cliché, but surprisingly, it's still one of the most effective methods to build a great app.
Try to look at your project through the eyes of the customer. Critically, selfishly, pragmatically. Ask these and other questions:
Tip One: Marketing and app development are linked
Often in practice, we observe that a mobile or web app founder tends to separate marketing and development into two distinct parts. Marketing is handled exclusively by the marketing agency, while development is handled by the development studio.
However, the best results come when the two roles are linked. Development should be influenced and driven largely by marketing and vice versa, marketing strategy should be inspired by development opportunities.
What do we mean by this? It's not rare that a development studio designs an app perfectly in terms of technology, but lacks the insight of a marketer, or better yet a business consultant, who might think - how do we reward users for referring friends? Why are we developing feature X if we don't have a confirmed demand for it? Why aren't we promoting this great feature in an app that the competition doesn't have?
Linking marketing and development can make an app an exceptionally successful project.
Tip two: At the start of the project, we recommend an MVP approach to marketing as well
When developing mobile and web apps, we often create what we call an MVP, or minimum viable project.
We strive to develop as efficiently as possible, considering each feature carefully and thinking about the construction of the project so that each feature has a practical use and proper appreciation. In short - we only run the core functionality that the project is about. We program the essential functionality after the launch. The advantage of this approach is to maximize efficiency, minimize costs and maximize speed to market. However, we rarely talk about the combination of MVP and marketing.
By addressing marketing strategy for our clients frequently, we have learned to apply the MVP approach to budget planning and strategy in marketing digital solutions.
What does this mean in practice? We think carefully about every marketing budget. We consider options to see if we can make a bigger marketing intervention for less money. We design the apps themselves to have a workable business model, sharing mechanisms and work with the long-term sustainability of the user.
Tip Three: Even seemingly old and "not sexy enough" approaches to marketing can work
Do you find SEO optimization outdated and dysfunctional? Quite the opposite! In an age where social media is hot, there's nothing better than being highly searchable, ideally at zero cost.
We know projects where email marketing works perfectly. It's about finding conversion paths, not just cool state-of-the-art solutions.
Tip four: Think with your head and through the eyes of the customer
It may seem like a hackneyed cliché, but surprisingly, it's still one of the most effective methods to build a great app.
Try to look at your project through the eyes of the customer. Critically, selfishly, pragmatically. Ask these and other questions:
- How will the project solve my problem?
- Why is the project better than the competition?
- What is the key feature I use the project for?
- How long will it take my grandmother to navigate the application?
- How will I get the project to the customer?
Tip five: "Trend is your friend"
It is significantly easier to start a business that is trending and its overall market is growing exponentially than to build a traditional, highly competitive business. Keep this in mind when choosing an industry and designing a business.
In short, you'll have a much harder time in established industries than in businesses that didn't exist a few years ago.
Conclusion
Before developing a mobile or web app with clients, address the marketing strategy, the business model, and the overall integration of all these components. This dramatically increases the success rate of projects.
Wondering how to do marketing in your business? We'd be happy to discuss it with you.
